Kroger Launches Shopping App

Kroger launch new shopping app - discount coupons just got easierWith the biggest chain of grocery stores in the United States and a loyalty card that is used by over 95% of it’s customers, Kroger has just launched a new app to help customers get the best deals in an even more convenient way.

The brand – which also operates under names including Pay Less, City Market, QFC, Dillons, Fry’s and Gerbes – has included a considerable range of features into the app, hoping to improve the shopping experience for it’s customers, provide added value and gain a greater edge over other supermarket chains in this highly competitive market.

Aside from being able to see what Kroger is promoting in it’s advertising for the week, users can view, sort and download discount coupons, check their rewards, use the Shopping List feature – which you can add items to directly from the ads, scan QR codes and of course check the obvious stuff like locating the nearest store. You can also use it to refill any prescriptions you have set up.

It seems like a good way of making it easy to organise your grocery shopping and ensure that you’re getting the best prices. The Kroger app is available for Android here and for iPhone here – and to find out more about the app’s features check out the Kroger website.

Philip

5 Comments

  1. Funny I should have read this post this morning. I just heard a new Kroger ad on the radio in which they slam Wal Mart for making shopping more difficult for customers. The gist of the ad was low prices isn’t the only thing customers want. I shop at Kroger frequently and will certainly use this app.

  2. I’ve had this on my mind a lot lately, because I think it’s a great idea and wonder why more stores haven’t already done this. Not only are paper coupons wasteful, but people don’t really have as easy a time using them as they do electronic coupons. Stop and Shop where I live had handheld scanners that you can pick up at the front to use on your shopping trip (to avoid checkout lines) and these have a few coupons on them. It’s saved me a modest chunk of change over the years.

  3. Sounds like a very useful app, I think all other grocery chains would benefit greatly from creating something similar. It is so much more practical in today’s world to offer coupons and ads electronically rather than by mail.

  4. I was going to say just that 🙂 I wonder why don’t all the big grocery or supermarket chains have a personalized app already? I think this is the future of shopping, you always shop at Kroger? You’ll benefit from downloading their app. You shop at 2 or 3 different supermarkets? Download their apps and compare offers. I love technology more and more! 🙂

    • It seems like more and more stores are starting to see the value in this. I think it will become pretty standard, and the stores that don’t offer this kind of service will find it harder and harder to compete. It’s definitely great for the consumer.

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